The Role & Significance of Advertising Agencies
April Davis April Davis

The Role & Significance of Advertising Agencies

This blog post will explore the inner workings of advertising agencies, their essential functions, the benefits they offer to businesses, as well as key factors to consider when partnering with them. Whether you are a large corporation or a SME, understanding the role and significance of advertising agencies in today's highly competitive business world, is crucial.

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Social Media Influencer Marketing
April Davis April Davis

Social Media Influencer Marketing

With modern day social media being such an influential platform, it has become very common for advertisers to hire influencers to promote their products. This way, they can target specific audiences with the hope of gaining sales or exposure.

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Ice Seguerra at Artform Design & Studio
April Davis April Davis

Ice Seguerra at Artform Design & Studio

“Ice" Aiza Seguerra, is a Filipino actor, singer-songwriter, director and guitarist. Ice is a close friend of the studio, and we always attend his LA shows, or grab a drink on trips to Manila!

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Styled By | FWRD @ Artform Design & Studio
April Davis April Davis

Styled By | FWRD @ Artform Design & Studio

Translating the traditional brick-and-mortar boutique into a singular online shopping experience. FWRD transcends traditional e-commerce with its combination of first-class customer service and elusive roster of designers. Ranging from iconic maisons de couture to the latest emerging talents, all of style's leading names are here, shot in ever-evolving and striking editorial imagery. [description from FWRD’s YouTube page]

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Production Design vs Set Design
April Davis April Davis

Production Design vs Set Design

Production design is a domain within the film industry that is related to Set Design. Production design refers to the creative direction and execution of a film’s look. This includes the designing and re-designing of settings, props, and wardrobe.

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How Women’s Sizing Has Changed
April Davis April Davis

How Women’s Sizing Has Changed

Over the past few years, there has been an increasing attention to women’s sizing and the need for more inclusive sizes. This has primarily been due to the rise in plus-size models, fashion models that fall under the category of overweight, and their success.

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How To Photograph Products For E-commerce
April Davis April Davis

How To Photograph Products For E-commerce

Photographing products for ecommerce is a skill that is in high demand right now. With so many online stores popping up every day, product photographers are getting more and more jobs.

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How To Get Your Business On Social Media
April Davis April Davis

How To Get Your Business On Social Media

So you've decided that you want to strengthen your presence on social media for your business. That's an overall good move. According to Statista (https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/), as of 2020, about 223 million people in the USA used social media. Perhaps you want to increase the number of eyes that see your channel that will lead to more awareness about your products or services and lead ultimately to more sales. But how do you use social media for your brand? Here are a few suggestions.

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